# My Projects

Manage all tracked domains, pin reports, monitor AI Insights, and schedule automated mailings from the Serpstat My Projects dashboard.

Written by Mike  
July 16, 2026

# Your SEO Workspace and Project Hub

My Projects is your home screen after login — the central dashboard where you manage all tracked domains, review AI-generated insights, configure automated reports, and navigate to any Serpstat module in one click.

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## What you can achieve:

- **Monitor AI Insights:** Receive automatic notifications when Serpstat detects abrupt changes in visibility, organic traffic, or keyword count for any of your projects.

- **Automate reporting:** Schedule email reports for Site Analysis Overview, Backlink Analysis, Site Audit, and Rank Tracker — delivered on your preferred schedule without manual exports.

- **Organize your workspace:** Group projects, pin your most-used reports to Favorites, and share project access with teammates — all from a single control panel.

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## Getting Started

1. Log in to Serpstat — My Projects is the first screen you see.

2. To add a domain: open Site Analysis → Overview, enter a domain, then click **Track domain** or click the star icon in the search bar.

3. To organize projects into groups: use the group management controls in the top toolbar of the projects list.

4. To pin reports: open any report, click the pin icon — it appears in your Favorites sidebar for instant access.

5. To set up automated email reports: click the mailing icon (envelope) in the project row, select modules, and configure your schedule.

6. To view AI Insights: click your profile picture in the top-right corner and open the Events panel.

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## Key Metrics Explained

1. **Events / AI Insights:** Notifications about abrupt changes in organic visibility, traffic, or keyword count. Kept for 30 days. Click any notification to open the corresponding dynamics graph in the domain Overview report.

2. **Project control panel:** Per-project toolbar with shortcuts to add projects, manage groups, share access, configure automated email reports, monitor SDR history, and launch Site Audit or Rank Tracker.

3. **Mailing icon color:** Green = automated email reporting is active for this project. Blue = disabled. Click the green icon to see which modules are sending reports.

4. **Favorites:** Pinned reports appear in the left sidebar for fast navigation. Only visible when at least one report is pinned.

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## Pro Tip: Set Up Weekly Automated Reports

_Save time by scheduling reports once — Serpstat delivers updates to your inbox on your chosen cadence._

1. In the My Projects list, locate the project row and click the mailing (envelope) icon.

2. Select the modules to include: Overview, Backlink Analysis, Site Audit, and/or Rank Tracker.

3. For Rank Tracker: add up to 5 regions per mailing — all updates arrive in one email.

4. Choose a schedule: specific day of the week or a fixed date each month. Click Save.

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| ⚠️ **Important:** AI Insights are only generated for domains you have added as projects. If you have not created a project yet, you can still explore reports using the common use cases or demo project available on the My Projects screen. |

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## ❓ Frequently Asked Questions

**Q: How do I add a domain to My Projects?**  
 **A:** Go to Site Analysis → Overview, enter your domain, and click **Track domain** — or click the star icon in the search bar. The domain is added to My Projects automatically.

**Q: How long are AI Insight notifications stored?**  
 **A:** Notifications are kept for 30 days and removed afterward. Click any notification to view the underlying dynamics graph in the domain Overview report.

**Q: Can I share a project with my team?**  
 **A:** Yes. Use the share access option in the project control panel. For credit distribution across team members, see Team Management in your Profile settings.

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## Next Steps

- [**Overview (Site Analysis)**](https://help.serpstat.com/en/articles/14289015-overview-site-analysis) — Analyze any domain's organic performance, top keywords, and competitors at a glance.

- [**Project Overview (Rank Tracker)**](https://help.serpstat.com/en/articles/14773382-project-overview) — Track daily keyword rankings, visibility trends, and competitor positions for your project.

- [**Custom Reports**](https://help.serpstat.com/en/articles/14935974-custom-reports) — Create branded PDF and white-label reports for your projects and share them with clients.