# Keywords

Uncover every keyword a domain or URL ranks for in the Top 100 — filter by position, volume, and KD to find high-opportunity queries and content gaps.

Written by Mike  
May 28, 2026

# Finding Winning Queries

The **Keywords** report reveals the complete list of search queries for which a domain, subfolder, or specific URL ranks in the Top 100. This is your primary source for competitor benchmarking and content inspiration.

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## What you can achieve:

- **Spy on Competitors:** See which keywords bring the most traffic to your rivals.
- **Find Content Gaps:** Identify valuable keywords your competitors rank for, but you don't.
- **PPC Insights:** Analyze which keywords competitors are bidding on in Google Ads.

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## Getting Started

1. Go to **Site Analysis** in the left sidebar and select **Keywords**.
2. Enter a **domain, subfolder, or URL** in the search bar and choose the target country.
3. Switch between the **Organic** and **Paid** tabs depending on whether you need SEO or PPC data.
4. Use **Filters** to narrow results by position, volume, keyword difficulty, and more.

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## Key Metrics Explained

1. **Position:** Where the domain ranks for this keyword. A "New" label indicates a keyword that recently entered the Top 100.
2. **Volume:** The average number of monthly searches for this keyword.
3. **CPC (Cost Per Click):** The average price advertisers pay for a click in Google Ads. High CPC often signals high-intent, "money" keywords.
4. **Keyword Difficulty (KD):** An estimate of how hard it would be to rank in the Top 10 for this phrase.

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## Pro Tip: Find "Low-Hanging Fruit"

_Don't waste time on impossible keywords. Use this workflow to find phrases where you can win quickly._

1. **Enter your own domain** in the search bar.
2. Apply a filter: set **Position** to **Between 11 and 20**.
3. These are your "page 2" keywords. With a little extra optimization — improving content or adding internal links — you can push them into the Top 10 and see an immediate traffic jump.

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| ⚠️ **Important:** Keyword data is updated regularly, but new rankings may take a few days to appear. For real-time monitoring of specific keywords, use the **Rank Tracker** module. |

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## ❓ Frequently Asked Questions

**Q: Why don't I see a specific keyword that I know my site ranks for?**  
**A:** Serpstat tracks millions of keywords, but it may not include every long-tail or highly specific phrase. If a keyword is missing, add it to your **Rank Tracker** project and we will start monitoring it specifically for you.

**Q: What does the "Keyword Difficulty" score tell me?**  
**A:** It's a scale from 0 to 100. Scores above 60 are considered difficult and usually require a high-authority domain and many backlinks. For new sites, we recommend targeting keywords with KD below 30.

**Q: How can I see only keywords that contain a specific word?**  
**A:** Use the **Filter** button above the table. Select "Keyword" → "Contains" → and type your word. This is great for finding all "how-to" or "price" related queries.

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## Next Steps

- [**Competitors Analysis**](https://help.serpstat.com/en/articles/14437158-competitors) — See who else is fighting for these same keywords.
- [**Top Pages**](https://help.serpstat.com/en/articles/14437164-top-pages) — Find out which pages rank for the most valuable phrases.
- [**Keyword Gap**](https://help.serpstat.com/en/articles/14437160-keyword-gap) — Compare two or more domains to find keywords you're missing.